Colour is one of those elements that, through our vision, strikes us all the most. We constantly make choices, consciously or not, that depend on the colours with which objects, foods, clothes are presented, as well as rooms, places, and even our own home’s furnishing.

When buying a car, it’s normal to take a moment to ponder on the colour of the body, or, otherwise, instantly decide based on our favourite colour. So it’s clear that the range of frequencies for all colour shades from black to white, in some way affects us.

Those who work in advertising understand the psychology of colour, and use it to boost a slogan’s persuasive power to communicate directly with our subconscious, via the product’s packaging or a simple logo.

It’s hard to find food products in grey or black packaging, and it's just as unlikely we’d see fruit juice in brown bottles, but if we take a peek at the alcohol section in the store, these colours are used for beer and whiskey.

This brings us to the title of this article: colours make a difference, even when we choose chairs.


The home chair: soft shades or bold colours?

Of course, personal taste affects our choice of furniture for our home, but often, after a few years, we regret some of our purchasing choices. This is because taste is affected by what's fashionable.

If we mulled over the emotions raised by an object in a certain colour, it's quite likely that the desire to replace it or repaint it would come much later.

It’s rare for us to purchase just one or two chairs for the home, instead bringing home four, six, or eight, so the colour of so many objects in a limited area, such as the kitchen, will affect our gaze as we walk in.

Four chairs in white leather around a dark table will catch the eye, but only if the remaining furniture and walls create the right contrast.

The same chairs around a white table will give a sense of modernity and restraint.

In general, red conveys vim and vigour, so let’s imagine six chairs in that colour in a living room with cool colours. They will certainly warm up the area and provide a dash of panache.

If we’d like a setting suitable for relaxing, the seats we should choose (chairs, sofas, stools) are those in natural colours and soft shades, have clean lines, are easy on the eyes, and afford comfort and strength.

Coloured chairs in a public setting.

Outside our home, the use of colour in furnishing is even more important. Those who design interiors for bars, in restaurants or hotels, must figure out how to draw the public, and how to stir upbeat feelings at first glance.

Usually, in places such as these, it’s not just half a dozen chairs, but several dozens, so their colour will determine a more or less strong visual impact.

If choosing designer chairs to convey the liveliness of a locale, they could be a deep yellow or sunny orange.

In a modern pub, we can play with chairs that recall a classic design, in sturdy wood, while adding a touch of colour, perhaps a stylish splash on the backrest or the legs.

Check out our offers for coloured designer chairs.